Marketing

Marketing

Understand your customers better, increase the effectiveness of your marketing campaigns, price your products appropriately and ultimately boost the returns on your marketing investments. Elucidate enables companies to know their potential customers better, as well as their competitors and gain valuable insights about the industry in which they operate.

Some key use cases include:

1. Personalising Customer Experience

Through every touch-point of the customer journey, a company can use AI to gather data about customers' behaviours. This rich data allows these companies to create a personalised experience for each customer.

Businesses without AI spend a great deal of time and resources collecting this data rather than developing a better experience for customers. If AI gathers the data for you, your team can concentrate on building a powerful strategy that improves customer experience and leads to higher engagement and sales.

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2. Engaging Customers

Chatbots leverage AI to create meaningful and informative conversation with current and future customers. They have proven to be an incredible tool for customer engagement. A well-designed chatbot can be leveraged to ensure that companies no longer have to be concerned about customers dropping off because they are sick of waiting in a queue to speak with a sales representative.

At any time of the day (or night), a chatbot can guide customers through the marketing funnel and answer their questions. They can even offer personalised suggestions based on customers' buying history.

With the integration of chatbots, real-life customer service agents will be able to deal with more complex questions while chatbots offer more basic (scripted) support.This will lead to increased productivity for those agents and allow prospects to experience more fluid service

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3. Increasing conversation rates and return on investment

Voice, SMS, email marketing and AI go hand-in-hand. AI can be used to analyse data from company marketing email campaigns and suggest the best dates and times to send messages. AI can further be utilized to automate the sending of messages to individuals - instead of emailing your entire client list, you can select different times for various individuals based on their past engagement, demographics, and buying history. Furthermore, you can personalise emails with AI and use it to recommend products to customers.

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4. Pricing Strategy

Companies are using AI algorithms to digest a host of structured and unstructured data from many sources to determine demand and competition, and then set dynamic processes for good and services, all in real time.

This technology can also use data to determine what a customer is likely willing to pay for a product or service at any given time, and within certain situations. With this insight, AI technology can compare a retailer’s pricing to its competitors to see where they land in comparison.

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5. Content Creation

AI plays an important role in informing content strategy. It helps marketing teams pick relevant topics to improve their search engine optimisation and perform competitive research.

AI for marketing also extends to content creation. Natural Language Processing (an AI technology) can be used to create content ranging from articles and white papers to social media posts. Companies can also use this technology to create a higher volume of content at a lower cost, generate product descriptions, and customise landing pages.

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